(Freeze Stress) Like a Fin
2024 Advertising
Destination
Finland

Role
Concept, Art direction, Design

Instructor
Able Parris

Challenge
Create destination campaign posters to encourage people who are burned out to restore their well-being and find happiness by visiting Finland

Insight
Finland is the happiest country in the world.

Concept
Finland is bitterly cold in winter, but this presents an opportunity to freeze away your stress. Explore how Finns cope with stress in the cold.



Sohee Myung


Sohee Myung is currently a senior student,

majoring in BFA Advertising at School of Visual Arts.

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