2023 Advertising
Peta
Role
Concept, Art direction, Craft
Team
Yuha Cho & Yeeun Joo
Instructor
Gio Serano
Bring awareness of the ideas and philosophy behind “End Speciesism” campaign to a global audience.
Insight
Animals aren’t objects that belong to us—they’re individuals with their own interests, just like us.
Idea
To show people the disgusting reality of how we treat animals, we created a custom Jenga set called Blood Blocks: 54 custom-made, acrylic Jenga pieces filled with (fake) blood. The box was made from faux fur, so when people open it and play the game, they are confronted with the grisly experience of toying with animals, literally brought to life.