the Sorting Hat2024 Advertising
Duolingo
Role
Concept, Art direction, Design
Team
Bona Kim
Instructor
Gin Chen
Get Gen Z and millennials excited to learn with Duolingo by tapping into their fandoms and help them get more out of what they love.
Insight
Many people are indecisive about what language they want to learn.
Idea
We’re helping fans decide on a new language with the Sorting Hat in select train stations like King’s Cross in London.