2024 Advertising
eBay
Role
Concept, Art direction, Design
Instructor
Able Parris
Get new moms and dads who are unsure where to buy items for their kids to view eBay as a trusted place by positioning eBay as a platform that sells quality items.
Insight
First-time moms and dads often find themselves grappling with questions about which products are safe, reliable, and suitable for their kids.
Idea
Introducing eBay Sippy Cup Cafe, a kid-centric cafe where little ones explore safely. The cafe features a collection of secondhand kid products from toys to tables, creating a stimulating environment. Parents can relax knowing their kids are entertained, with the added bonus of browsing and purchasing eBay’s products firsthand.