2025 Advertising
Depop
Role
Concept, Art direction, Design
Team
Brie Kim
Instructor
Gio Serrano
Fashion trends have always evolved, from jazzy vibes to bold Y2K styles, shaped by the culture and history of each era.
Insight
In the past, each decade had its defining style. Today's fashion feels like an echo chamber, constantly bouncing between past trends.
Idea
"Eras on Wheels" is a time-traveling pop-up that brings fashion history to life. Step onto a bus, each representing a different era, and dive into Depop's ever-evolving collection. The buses serve as a reminder that fashion is timeless, constantly evolving and drawing inspiration from what's come before.